Strategic Planning in Public Relations

Overview

Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.

This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

Content

1. What is strategic planning and why do we need it?
2. The strategic planning process
3. Understanding your audience
4. Ensuring creativity lives up to the planning promise
5. Measurement and evaluation as a planning tool
6. Media planning

The author

Kieran Knights is a successful consultant specialising in strategic planning for public relations. Until 2001 he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.