Insights into Understanding the Financial Media - An Insiders View

Overview

The role of the media with relation to business and financial coverage, has
expanded and changed out of all recognition over the last few years.

City and business stories are now regarded as an essential part of the domestic news diet. There are specialist programmes which have an investigative role in the way they look at companies and finance. However, with some exceptions, for the most part the role of the financial and business broadcast media is to explain rather than probe.

This practical report will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.

Content

1 Newspaper history of the United Kingdom

2 Newspapers today
Introduction
City and business affairs coverage
Communications
Ownership structure and circulation figures
National newspaper circulation
Analysis of business and financial newspapers
Populars
Mid-markets
Interview with a correspondent
Qualities
The Independent
The Guardian
The Daily Telegraph
The Times
The Financial Times
The weekend titles
The Saturday titles
The Sunday titles
Newswire services
How to use newswire services
The role of the newswire services

3 How a newsdesk works
The journalist’s day
The editorial conference
Sources The role of specialists
Building your contacts
The news release distribution list
The news release golden rules
When and where to contact

4 Broadcast media
The role of the broadcast media
Media training
Interview techniques
BBC Economic and Business Affairs Unit (Radio)
The Today Programme
The Financial World Tonight
Wake up to Money
BBC World Service
BBC Economic and Business Affairs Unit (Television)
National news bulletins
Business Breakfast
The Money Programme
Working Lunch
Channel 4 News
ITN Business Unit
Cable and satellite television
The broadcast revolution/global news
CNBC
CNN International
Reuters Financial Television (RFTV)
Bloomberg Business News

5 Conclusion
Appendix 1
The Financial Times Group
The FT publishing interests
The Financial Times through the week
Appendix 2
Media list
National daily newspapers
National Sunday newspapers
Press agencies
Television
Media directories
Bibliography

The author

Simon Scott joined Edelman Public Relations Worldwide in November 1995. He started his career in publishing and was Chief Editor at Cassell, and Editorial Director of Harrap, working in London and New York. At Edelman he contributes as a specialist on print and broadcast media to a variety of major corporate accounts. Working on projects that have included the Acropolis investor’s battle; the Apollo Leisure Group’s re-opening of the Lyceum Theatre, and Saudi Aramco’s annual crisis simulation exercises. In addition, he has worked on corporate financial media relations for United Parcel Service, Commercial Union, UK Yellow Pages, Peregrine Investment Holdings, McGraw-Hill and the Management Consultancy Division of Coopers & Lybrand.