Customer Relationship Management for Competitive Advantage

Overview

Customer Relationship Management for Competitive Advantage 1st Edition is to be published on 30th of September, 2011.

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Brighten up your corporate culture and develop better customer relationships

This report includes several real life case studies of how easy it is to amend existing processes and attitudes to ones that promote the well-being of relationships with customers and therefore the profitability of the company.

Corporate culture and practices increase the potential for good customer relationships, customer expectations and delivery of goods and services. The examples included are from a variety of backgrounds including: banks, local and central government, manufacturing businesses and law firms.

They clearly define what not to do and what should be done and how. The issues are clearly laid out so that the attitude that will gain the competitive edge will be systematic throughout the organisations corporate culture and fully determine the effectiveness of relationships with customers.

Every business and company needs to manage their customer relationships and if this is done in the right way it will increase the competitive advantage. Naomi Langford-Wood explains the techniques in an easily understandable way so you can improve your business now.

Who will benefit from this Report?

All board members, managers, partners in LLPs, public sector directors, section heads and aspiring managers in organisations of all disciplines.

Content

The author

Naomi Langford-Wood is a respected entrepreneur and businesswoman, seminar and after-dinner speaker, as well as a writer. Her business background and instinctive knowledge of people and how they work has enabled her to write more than 20 successful business books. She runs a communications consultancy and sits on the Eastern Regional Council for the CBI. She is a Fellow of the Royal Society of Arts Manufactures and Commerce and proactively supports UK business abroad.