Marketing, public relations & sales

Corporate Community Investment

Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element.

Lobbying and the Media: Working with Politicians and Journalists

The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn’t. This new Special Report shows you how.

Managing Corporate Reputation

It’s not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it – let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right.

Selling Skills for Professionals

This essential Report has been compiled to guide professionals through the fundamental knowledge and skills needed for effective selling.

Strategic Customer Planning

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

Strategic Planning in Public Relations

This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

Surviving a Corporate Crisis - 100 things you need to know

This report not only covers remedial action after the event but it also offers expert advice on preparation and planning so that, should a crisis occur, damage of every kind is limited as far as possible.

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