Marketing, public relations & sales

Corporate Community Investment

Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element.

Defending your Reputation

You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation. Organisations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today’s world, a good name can be destroyed in a few hours.

Implementing an Integrated Marketing Communications Strategy

In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.

Insights into Understanding the Financial Media - An Insiders View

This practical Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way.

Lobbying and the Media: Working with Politicians and Journalists

The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn’t. This new Special Report shows you how.

Managing Corporate Reputation

It’s not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it – let alone have a reputation strategy? Far too few.
Now this expert, readable and practical report puts that right.

Practical Techniques for Effective Lobbying

Understanding the system and the process in which it works is essential to lobbying effectively. Uncoordinated, uncontrolled and badly planned approaches will do more harm than good and risk antagonising the people you most want to influence. This report provides the techniques required for effective lobbying.

Public Affairs Techniques for Business

This Report shows in practical terms how you can counter potential threats through a professionally structured and implemented public affairs campaign.

Selling Skills for Professionals

This essential Report has been compiled to guide professionals through the fundamental knowledge and skills needed for effective selling.

Strategic Customer Planning

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

Strategic Planning in Public Relations

This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

Surviving a Corporate Crisis - 100 things you need to know

This report not only covers remedial action after the event but it also offers expert advice on preparation and planning so that, should a crisis occur, damage of every kind is limited as far as possible.

Techniques for Ensuring PR Coverage in the Regional Media – An Insider's View

This in-depth Briefing will give you the tools and techniques you need to enjoy the opportunities offered by the regional and local media. It offers you practical guidance and advice on how to apply them with maximum effect for your next PR campaign.

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