Marketing, public relations & sales

Managing Corporate Reputation

It’s not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it – let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right.

Selling Skills for Professionals

This essential Report has been compiled to guide professionals through the fundamental knowledge and skills needed for effective selling.

Strategic Customer Planning

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

Current offers in Professional

Save 33% on Managing In-house Legal Services (Edition 1, Report) when bought with International Commercial Agreements (Edition 1, Report) Buy both