The Shorter MBA
A practical approach to the key business skills
The second edition of The Shorter MBA is a unique distillation of the skills you need to develop for success in business. Most people cannot give up two years of their life to study for a Masters in Business Administration (MBA), but the techniques that are taught on an MBA course are invaluable. Ideal for the busy executive, this practical, accessible book presents all the essential theory, practice and techniques taught to MBA students.
Above all, The Shorter MBA is a practical book that covers every aspect of running a business.
The book is divided into three parts:
• Personal development
• Management skills
• Business development
and uses the latest research and business school studies to explain succinctly and clearly the key principles and practices of successful business.
The Shorter MBA is a must-have for:
• Busy executives who can’t spare two years out to study for an MBA but who do want expert guidance on how to upgrade all the necessary skills.
• Executives thinking of doing an MBA in the future and wishing to get a taster of what’s involved.
• Experienced executives who would like a refresher course that is expert and to the point but which doesn’t short change on any of the essentials.
How the book works
The book is divided into three main parts: Personal Development, Management Skills and Business Development.
Part 1 Personal Development
- High achievement
- Time management
- Personal effectiveness
- Mentoring and coaching
- Solving problems and decision-making
- Effective communication skills
- Personal marketing and public relations
Part 2 Management Skills
- Human resources management
- Competitive marketing strategy
Part 3 Business Development
- Strategy and business development
- Business plans
- Acquisitions and disposals of unquoted companies
- Management buy-outs and buy-ins
Barrie Pearson BSc, FCMA is Chief Executive of Realization, which delivers
world-class mentoring and coaching for chief executives and entrepreneurs. In 1976, he founded Livingstone Guarantee, the first corporate finance boutique in the UK, and sold it for a substantial sum in 2001. Previously he had an international executive career with The De La Rue Company, The Plessey Company and Dexion Comino International. He co-wrote with Neil Thomas Me-Time, a life coaching manual, also published by Thorogood.
Neil Thomas MA is Managing Director of Falconbury, a management training specialist (especially Mini-MBAs). He has worked with John Adair to produce The Best of Adair on Leadership and Management, The Concise Adair on Leadership, The Concise Time Management and Personal Development, The Concise Adair on Teambuilding and Motivation and The Concise Adair on Communication and Presentation Skills.
The Thorogood Business Library
This publication is part of The Thorogood Business Book Library a collection of specially selected business publications, which can start or enhance a businesses own library or supply whole teams with expert reading on their areas of discipline.
This compilation of publications is a balanced blend of all the disciplines which managers in every organisation need to have: finance, people skills, leadership, strategy, PR and sales and marketing.
The full retail price for all these books is £352, but the Thorogood Business Library can be purchased at less than HALF this price for £158.40 if booking via the website (excluding delivery @ £25).
The Exceptional Benefits
- Cheaper than Amazon!
- One purchase, one delivery, hassle free
- Great authors under one collection
To read an ePub format eBook, you’ll either need suitable software, or an ePub compatible device. The most popular is the Sony Reader, of which there are a couple of models available. Alternatively you can read eBooks on your Windows or Mac OS computer using Adobe Digital Editions. By using Adobe Digital Editions you will be able to read Thorogood ebooks both online and offline. You will also be able to transfer eBooks from your personal computer to other computers or handheld devices and organise your eBooks into a custom library.
If you have an eBook device, please follow the instructions that came with the device as to how to copy the book you download from us onto it. Note that due to the variety of possible configurations, we cannot provide support for ebook devices or software.
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