Successful Public Relations

Overview

In this book, the author uses 30 years’ experience of both sides of the journalism/PR fence to provide valuable, practical advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, this step-by-step guide details the ‘rules’ and steps to be taken in order to develop successful media relations.

Content

1. The nature of public relations
2. The role and function of a PRO
3. Costing PR
4. How to deal with the media – Dunn’s golden rules
5. Setting up and operating the PR office
6. Preparing feature articles
7. Public relations photography
8. Press conferences, media events and interviews
9. Effective PR use of radio and television
10. PR on a small budget
11. New product launches
12. Crisis public relations – how to handle emergencies
13. Case history I: The Chief Executive’s approach to PR
14. Case history II: The lobbyist
15. Case histories III – VII

Appendices
I Tourism and the media – how one industry advises its members
II Public relations photography techniques
III The top media

The author

Jim Dunn has 40 years’ experience in journalism and public relations and extensive knowledge of advising organisations in the corporate, travel and leisure, entertainment, property and financial sectors.

His current business interest is in helping to build up a small group of luxury 5 star hotels in Europe but he still keeps his hand in at writing and contributes a regular column on his travels around the world.