Successful Business Planning

Overview

Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and links it to the strategic section.

Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. The book ends with valuable checklists for developing competitive strategies and help topics.

Content

Introduction

The strategic business plan [SBP] – strategic section

• Strategic direction
• Objectives and goals
• Growth strategies
• Business portfolio plan

The strategic business plan [SBP] – tactical section

• Situation analysis
• Market opportunities
• Tactical objectives
• Strategies and tactics
• Financial controls and budgets

Business problem solver: The strategic business plan in action

• Over view – 17 real life case histories

Checklists for developing competitive strategies

• Competitive strategy
• Looking at your market
• Looking at your company
• Integrating business intelligence into your SBP
• Applying market research to your SBP
• Selecting market strategies
• Selecting product/market strategies
• Pricing strategies
• Promotion strategies
• Distribution strategies
• Creating global strategies
• Distribution strategies
• Creating global strategies
• The team approach – thinking like a strategist

Appendix: forms and guidelines

• Overview of the strategic business plan: strategic section
  • Strategic direction
  • Objectives and goals
  • Growth strategies
  • Business portfolio plan
  • Overview of the strategic business plan: tactical section
  • Situation analysis
  • Marketing opportunities
  • Tactical objectives
  • Strategies and tactics
  • Financial control and budgets

The author

Norton Paley has over 25 years of corporate experience in marketing management and product development. He lectures widely and is the author of seven books, including The Strategic Marketing Planner, The Marketing Strategy Desktop Guide and The Manager’s Guide to Competitive Marketing Strategies. He has been a regular contributor to The Management Review and Sales & Marketing Management.