Niche Marketing For Coaches

Hannah Hardiman


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Edition 1, Paperback , 248 pages
ISBN (10): 1 85418 483 0; (13): 978 185418483 2

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Edition 1, eBook
ISBN (10): 1854188070; (13): 9781854188076
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More in: Human resource management, training and coaching
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Sample chapter


Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.

As you read through the pages, you’ll discover how to:

  • Identify your own, personal niche
  • The marketing techniques which work best for coaches
  • Anticipate your prospective clients’ wants and needs
  • Work with coaching tools and models when planning your marketing strategy
  • Set your coaching rates and put packages together
  • Win business from individuals, sole traders and large organisations
  • Write press releases, brochures, websites, sales letters and much, much more!


Contents overview

1 Using Coaching Tools
2 Choosing Your Niche
3 Positioning
4 Pricing
5 Your Marketing Message
6 Networking
7 Public Relations (PR)
8 Public Speaking
9 Getting Started on the Internet
10 Other Marketing Methods
11 Asking For The Business
12 Creating Your Marketing Plan
13 Making It Happen


‘Essential reading for anyone who’s serious about running a life coaching, executive coaching or business coaching practice.’

Jonathan Jay, founder of The Coaching Academy

‘A highly recommended resource book that all coaches should own…. this book is a marvelous ‘insider guide’ to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author’s pure experience. The lack of jargon means that the reader is informed and supplied with the necessary tools to be effective, as well as being given invaluable ‘tricks of the trade’ to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book and it has changed the way that I now approach marketing as a coach.’

‘I have learned a lot from this book and it has changed the way that I now approach marketing as a coach. A highly recommended resource book that all coaches should own.’

Grant Willcox, 2Excel Coaching

‘Hannah McNamara is a successful coach who has the rare quality of actually walking her talk. In her informative new book she shares her secrets of success. A must read for all coaches.’

Caroline Shola Arewa, Health and Success Coach

‘For all coaches who refuse to settle for mediocrity and are going for gold. At last a coaching book about marketing know-how!’

Shipla Unalkat, Author

The author

Hannah McNamara is a Chartered Marketer, qualified coach and popular speaker. She is the Managing Director of HRM Coaching Limited in London and coaches professionals to help them get more from their staff and win more business from their clients. She also runs the coaching website

When Hannah launched her coaching practice, she decided to try lots of different marketing techniques to see what worked and what didn’t – the logic being she’d rather learn from her mistakes sooner rather than later so that they didn’t cost too much to put right! Now she shares what she’s discovered about the ups and downs of Marketing a coaching practice in her new book Niche Marketing for Coaches.

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