Gurus on Marketing
An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development.
This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in this book. It’s enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight.
He describes the key ideas of each ‘guru’, places them in context and explains their significance. He shows you how they’ve been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.
The Gurus covered in detail include:
• Peter Drucker
• Theodore Levitt
• Michael Porter
• Philip Kotler
• Tom Peters
• George Day
• Jagdish Sheth
• Thomas Nagle
Sultan Kermally is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. He has degrees in Economics, Sociology and Law, and Diplomas in Marketing, Finance and Accounting.
To read an ePub format eBook, you’ll either need suitable software, or an ePub compatible device. The most popular is the Sony Reader, of which there are a couple of models available. Alternatively you can read eBooks on your Windows or Mac OS computer using Adobe Digital Editions. By using Adobe Digital Editions you will be able to read Thorogood ebooks both online and offline. You will also be able to transfer eBooks from your personal computer to other computers or handheld devices and organise your eBooks into a custom library.
If you have an eBook device, please follow the instructions that came with the device as to how to copy the book you download from us onto it. Note that due to the variety of possible configurations, we cannot provide support for ebook devices or software.
You might also be interested in:
This treasure trove of a book is crammed full of t... Read more...
A comprehensive guide to the techniques of develop... Read more...
The ideal book for anyone seeking an introduction ... Read more...
This best-selling book includes sections on corpor... Read more...