Digital Marketing for Business Growth

Julian Clay

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Edition 1, Paperback , 220 pages
ISBN (10): 1854188852; (13): 9781854188854
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Overview

NEW PUBLICATION

Digital Marketing for Business Growth

Digital marketing and social media has had a significant impact on the way companies engage with potential customers when selling their products and services. Companies are now able to connect with their target audience in a way that makes people feel engaged in order to help them make purchasing decisions.

This book covers topics that need to be addressed so that plans to achieve sales growth can be implemented successfully. These include:

  • Creating a digital marketing strategy
  • Using your website effectively to add value
  • Social media platforms for digital marketing communication
  • Getting the best out of data analytics
  • Selling internationally
  • The future of digital marketing and how it might affect you

 
Whether you have a role in marketing or not, you will be able to apply these best practice ideas. This will help you improve the engagement with your target audience in order to achieve a higher return from your marketing campaigns.

Content

About the author
Introduction

1. A brief history of digital marketing
2. Creating a digital marketing strategy
3. Changes that impact on the customer experience
4. Getting your website to add value
5. Platforms for digital marketing communication
6. Getting the best out of data analytics
7. Integrating with traditional forms of marketing
8. A move to international markets
9. The future of digital marketing

Bibliography

The author

Julian Clay has a BSc (Hons) degree in Psychology and Business Studies. He was a top sales performer in Kodak’s Office Imaging division and progressed to become part of its senior management team.

He is the author of Successful Selling Solutions, as well as the co-author of The Sales Manager’s Desktop Guide, Sales Strategy for Business Growth and The Mobile Boardroom (Thorogood Publishing).