Campaigning - The A to Z of Public Advocacy

Overview

What is this book about?

This is the definitive book on how to argue your case in the public or political arena. These days more and more people find themselves campaigning in an increasingly competitive environment. That means establishing clear and realistic objectives, aiming at the right target, and developing strategies, tactics and a programme of activities that will work. Campaigning is a practical guide based on a unique track-record of success, a must for everyone who has a case to argue and a will to win.

Content

Introduction

Part One: The principles
1 Advocate in the court of public opinion

Part Two: The practice
2 The A to Z of public advocacy
3 Citizen action
4 Lobbying

Part Three: The results
5 Case history: Clear
6 Case history: Parents against tobacco
7 Case history: Crossrail

The authors

Des Wilson is Britain’s best-known campaigner with a track record equal to anyone in the world. He began his campaigning career as the first director of Shelter, and built it into one of the country’s most effective campaigning charities. In the 1980’s he became a major figure in the environmental movement, as ITN environmentalist of the decade. He is now Director of Public Affairs with Burson-Marsteller, the world’s largest public relations consultancy.

Leighton Andrews is Public Affairs Director of the BBC; he is the author of Part Three of Campaigning. He is a former national executive member of the Liberal Party.