Marketing, public relations & sales

	Campaigning - The A to Z of Public Advocacy A classic guide based on a unique track-record of success, a must for everyone who has a case to argue and a will to win.
	Customer Relationship Management This book demonstrates how every customer is in some way unique and how to segment them by value, pattern and buying criteria. It explains the techniques of ‘customerized selling’ and provides strategies for developing a business where every customer’s need is not just provided for but anticipated.
	Dynamic Practice Development A much-needed book that addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable in doing so.
	Gurus on Marketing A one-stop guide to the world’s most influential writers on marketing, their key concepts, theories and frameworks. Includes Drucker, Levitt on marketing myopia, Kotler on marketing management, Porter on competitive strategy, Day, Nagle, Ansoff, Seth and Peters.
	Marketing your Service Business A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company which is either in the service sector (eg. tourism, design, financial services, medical health care) or which uses services (eg. training) to gain a competitive advantage.
	Mastering Marketing The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.
	Out of the Box Marketing This treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
	Sales Management and Organisation A set of simple, practical, proven, award-winning techniques for managing your sales force effectively and profitably.
	Sales Strategy for Business Growth If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people which will increase your company’s sales and profitability!
	Successful Selling Solutions This book goes beyond mere sales techniques: using self-assessment models, it shows you how to monitor your progress in an actual sales project against where you need to be and includes templates, tables and exercises.
	Telephone Tactics A compehensive guide by an expert salesman to using the telephone in business, including the most effective techniques for customer service, selling, prospecting and credit control.
	The Manager's Guide to Competitive Marketing Strategies This best-selling book includes sections on corporate culture, business intelligence, CRM and leadership, as well as many case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.
	The Marketing Strategy Desktop Guide A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world’s most successful companies and provides key models to help you develop competitive strategies for the internet age.
	The PR Practitioner's Desktop Guide A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries.
	The Sales Manager's Desktop Guide Comprehensive and practical, this guide covers all aspects of the sales manager’s role. With innovative ideas and written in a clear, practical style, it covers leadership, business planning, recruitment, sales models and tools, motivation, selling through dealers and channels. “Julian Clay knows what has made him successful and is able to transfer these skills to others.” Andrew Mills, Sales Dector, Portals
	Win New Business - the Desktop Guide A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.

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