Susan Croft

Susan is a co-founder and Executive Director of Skill-Pill Mobile Learning, a start-up company based in London and offering mobile learning and information solutions to business. She is responsible for product development and international marketing for the company.

Susan is also co-founder and lead trainer at CareerSkillsPlus which offers life and business skills workshops to sixth-form students throughout the UK as well as enrichment programmes for Years 10 and 11.

She is a trained journalist and worked on a London newspaper in the early part of her career. She also specializes in media and public speaking training for executives, educators and other professionals.

As an international trainer, Susan teaches at a number of leading Universities in the USA, including San Jose State and USF (Tampa). She has also run courses for Georgetown, UC Berkeley, UCLA and Stanford and has developed one of the first on-line programs on new trends in communications for San Jose State. In addition she has been a trainer for the PR Academy, an initiative of the Government of Singapore’s Ministry for Information, Technology and the Arts. Susan is also an associate with California-based Executive Communications and as such is one of Intel Corporation’s global communications trainers.

Susan has also led public and in-house seminars for many of the UK’s leading training organizations including, Hawksmere plc, Frost & Sullivan and Communications Skills Europe and the Civil Service College. She is a certified trainer with Lloyd’s of London and has also run internal communications training for the UK’s Post Office. In addition she teaches media and negotiation skills training at a number of UK universities, including UCL, Imperial College and the London School of Hygiene & Tropical Medicine.

Susan also has considerable experience working in the Middle East having conducted training for the London School of Public Relations in Damascus, Syria, Intel Corporation in Cairo and Istanbul, as well as the Qatari Government.

She has also played a full and active role in public life and has focused specifically on women’s issues in the workplace. She is a member of the steering group for the European Commission’s Women in Industrial Research – a special project looking into ways to encourage more women into industrial research across the European Union. She is also former chairman of the London Fair Play Consortium, a joint venture between the UK Government’s department for Employment and the Equal Opportunity Commission, whose remit is to identify and help remove the barriers to women playing a full role in the UK economy. She is also a former chairman of the CAM Foundation, the UK’s leading awards body for qualifications in marketing, advertising and public relations.

In addition Susan is a Governor of Brighton & Hove High School for girls (part of the Girls’ Day School Trust) and has developed a series of training workshops, entitled CareerStart, for the Trust schools which equip high school students with the business skills they will need when they enter higher education or go out into the workplace. She is an Accredited Member of the Public Relations Society of America, a Fellow of the Royal Society of Arts and holds a diploma in Journalism from the UK’s National Council for the Training of Journalists. Susan is a graduate and active alumna of University College London and she chairs UCL’s fundraising campaign board in the United States.

She has written two books – “Win New Business” (2002), and “Corporate Reputation: The New Currency” (2003) both published by Acorn/Thorogood.

Books by this author:

Managing Corporate Reputation

It’s not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it – let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right.

The Sixth Form MBA

Essential guidance and advice for students on the skills required to succeed within higher education and most importantly, the world of work.

Win New Business - the Desktop Guide

A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.