Norton Paley

NORTON PALEY is a global provider of management training services to help companies improve their performance and competitive position.

His consulting and training services have been used by such organizations as:

American Express, IBM, Detroit Edison, Chrysler, McDonnel-Douglas,
Dow Chemical (Worldwide), W.R. Grace, Cargill (Worldwide), Chevron, Ralston-Purina, Johnson & Johnson, U. S. Gypsum, Celanese, and scores of mid-size firms.

International experience includes lecture tours in The Republic of China and Mexico. He has also conducted seminars for major organizations throughout the Pacific Rim and Europe.

As a seminar leader at the American Management Association, he has conducted programs on strategic planning, marketing management and competitive strategy.

His corporate management experience includes managerial positions with McGraw-Hill, John Wiley & Sons, and as senior consultant with Strategic Management Group.

Paley is the author of 7 books, which include:

• The Marketing Strategy Desktop Guide, 2nd Edition
• Successful Business Planning: Energizing Your Company’s Potential
• Manage To Win
• The Managers Guide to Competitive Marketing Strategies, 3rd Edition
• Marketing for the Nonmarketing Executive
• Mastering the Rules of Competitive Strategy: A Resource Guide for Managers

His byline columns have appeared in The Management Review and Sales & Marketing Management magazines.

Books by this author:

	Manage to Win Learn how to reshape and reposition your company to meet tougher challenges and competitors, when to confront and when to retreat, how to assess risk and opportunity and how to move to seize opportunities and knock out the competition. ‘This book is a ‘must have’ for any manager intent on success.’ Edward J. Fred, CEO & President CPI Aerostructures, Inc.
	Successful Business Planning Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and links it to the strategic section. Packed with case histories and checklists.
	The Manager's Guide to Competitive Marketing Strategies This best-selling book includes sections on corporate culture, business intelligence, CRM and leadership, as well as many case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.
	The Marketing Strategy Desktop Guide A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world’s most successful companies and provides key models to help you develop competitive strategies for the internet age.