Ian Ruskin-Brown

Books by this author:

Marketing your Service Business

A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company which is either in the service sector (eg. tourism, design, financial services, medical health care) or which uses services (eg. training) to gain a competitive advantage.

Mastering Marketing

The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.

Practical Pricing for Results

Provides entrepreneurs with a practical guide on how to set and manage the pricing of both products and services. It outlines the process of deriving a pricing strategy first, then monitoring the profit implications of the pricing decisions made. In a climate of market instability, the skilful use of pricing strategies has never been more important.