Look, be honest, have you ever heard of ‘Bibliotherapy’?
When I first came across it, I thought it sounded absurd. I read about it in a magazine where some ‘expert’ was advising on books that could be selected for the ‘client’ to read which would suit that person’s taste, library and what is happening in his/her life.
Daft? Well apparently Bibliotherapy has a history – dating back to the 1920s where treatment of war-damaged servicemen or life-damaged individuals included specially devised reading programmes.
I am sure we have all prescribed ourselves a nice long escapist page-turner to counter boredom, sleeplessness, emotional trauma, wet afternoons and tedious journeys. We have probably listened to a friend’s symptoms and, despite not being ‘qualified’, have suggested or book or two to perk them up or occupy them. Did we see ourselves as bibliotherapists?
Now, of course, I will no longer describe myself as a publisher. I am a Bibliotherapist. I would invite you to let me have some brief details about yourself and I will tell you which of Thorogood’s books you will have to buy (and read!). In fact, I think I will create a new niche ‘business bibliotherapy’ activity for Thorogood to exploit this opportunity.
By way of illustration here, I could offer a few examples of typical ‘client’ requirements and my solutions:
1. Do you need to take stock of who you are, what you are capable of doing and how you could improve your business and personal life?
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2. Do you feel jaded as a manager and want a quick fix of common sense ways to improve how you operate?
Buy The Best of John Adair on Leadership and Management by clicking on the link below:
3. Are you struggling with low self-esteem as a manager because you haven’t done an MBA?
Buy The Shorter MBA: A Practical Approach to Key Business Skills by clicking on the link below:
4. Do you feel that time manages you and you can’t seem to address important decisions at work because of all the other demands on your time?
Buy The Concise Time Management and Personal Development by clicking on the link below:
5. Are you now the boss, but are afraid to admit that your leadership skills are preventing you from operating at the top level?
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6. You have been appointed a director of your company but you are afraid to admit you don’t really know what that means even though you know that there are legal responsibilities involved?
Buy The Company Director’s Desktop Guide by clicking on the link below:
I am sure you are getting the picture now. Actually, I am really getting into this and I could go on and on (and well might in the future).
Perhaps bibliotherapy might not be such a bad idea after all! You might well be tempted to shout “rubbish” or “it’s just simple common sense” or “you can’t con me” or “this is nonsense”.
But, if you believe in the power of books to change someone’s life for the better, then can you come up with a better word than ‘Bibliotherapy’?
And do you think I have a new career as a ‘Business Bibliotherapist’?
Posted on 11th August 2011 by Neil Thomas • Permalink
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